We find that most of our competitors tend to focus solely on the Events that they are managing that they forget the ‘Before’ and ‘After’. We have identified a number of actions which is why we have trademarked the Event Cycle™. The Event Cycle™ begins with Targeting the Right People with Invitations that Will Excite to Events that will Entertain, Influence and Persuade. 

Targeting the Right People
Events can demand substantial investment which is why you need to be certain that you are targeting those customers who have the potential to provide the maximum business return.  We will help you target the Right People.

Invitations that Will Excite
Having targeted the Right Person, your invitation must excite and encourage the guest to respond positively to the invitation, planting in the guest’s mind at the same time the thought that this is a ‘must attend’ Event. This will ensure the desired attendance levels.

Events that will Entertain and Influence
An Event should of course Entertain. But at the same time, an Event must Influence.  Guests need to leave feeling ‘this is a company that I want to do business with’. We work with clients to ensure that their Events have this added dimension.

Events that will Persuade
Once a guest has been Influenced at one of our Events, we put in place follow up plans to ensure that a guest is ultimately Persuaded to execute the desired action.  Our detailed knowledge of the Psychology of Persuasion is an important tool that is available to all our clients.